Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.

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How Can We Expect Customers to “Buy Less” When The Right Sizing Feels Impossible?
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In-store shopping allows customers to try on multiple sizes, helping them make informed decisions. But online, that option isn’t available. Instead, many shoppers end up purchasing three sizes just to find the right one – driving up return rates and creating frustration for both customers and fashion brands. Why Size Recommendations Must Go Beyond Simple…
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How to measure a skirt: Some fundamental tips
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Skirts are a game-changer. In fact, we’ll go as far as admit it: We can’t imagine our wardrobe without them! Completing your outfit with a gorgeous skirt – whether cute or chic, always leaves a lasting impression. Not if the skirt is the wrong size, though. Here’s a guide to taking skirt measurements so you…
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How to measure a jacket: A quick & easy guide
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Who doesn’t appreciate a well-fitting jacket? We sure do. And we have a hunch you do, too. Jackets are a staple in anybody’s wardrobe. Despite this, people getting mismatched sizes is a shockingly common occurrence. In this article, we’ll reveal the most effective way to measure a jacket and avoid sizing-related headaches. How to measure…
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How to measure a puffer coat/jacket: An informative walkthrough
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Puffer jackets (or puffer coats) have skyrocketed in popularity over the past decade. Once early autumn rolls in, retailers stock up on a wide variety of this lightweight, comfy outer layer. Personally, our team adores them. With this adoration, however, comes a word of warning: Much like other outer layers, puffer jackets demand attention if…
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How to find your dress size: A step-by-step guide
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Dresses are often the highlight of a woman’s wardrobe. They can also be surprisingly deceptive. Yes, deceptive! Because on paper, finding your dress size seems like a walk in the park. In reality, you must stick to a few important rules when measuring a dress. Wondering how to find your dress size? Read our guide…
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How to measure a blazer: The most effective approach
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In our guides, we’ve already covered jackets and coats. This time, it’s all about a more stylish piece of clothing: The blazer. Chic as they are, blazers come with a significant risk. Even the smallest deviation from the right size makes the wearer look sloppy. Follow our guide on measuring a blazer to avoid frustrations…
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How to Choose the Right Size Recommendation Tool: A Checklist
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It would be fair to report that size recommendation tools have sprouted everywhere in recent years. Some are better than others, but unfortunately, a shocking amount of tools completely miss the mark in providing relevant fitment. We’ve prepared an extensive checklist to help you pick a proper solution for your fashion store. Check it out!…
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How to measure jeans: Secret finally revealed
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Jeans have been a fashion staple for decades. It won’t be an exaggeration to say they’ll always remain iconic and en vogue. However, there’s a darker side to them: jeans are one of the most frequently returned garments. Why? Well, measuring jeans is a bit specific and requires extra attention. Plus, jeans really look awful…
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How to measure coats: Finding a coat that fits
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An ill-fitting coat not only looks bad. It also fails to provide you with the proper weather protection. In other words – you’ll lack style and comfort if you fumble the fit. What makes measuring coats easier is that despite the different styles, coats follow pretty much the same logic. In particular, you’d want to…
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How to measure pants inseam:A clear explanation
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No pair of pants will fit well unless their inseam measurement has been properly taken care of. Pinpointing the inseam is valuable for all shapes and figures. However, it bears twice the importance for tall or petite people. Our concise guide is here to help you avoid mismatched sizes and shopping-related frustrations. Let’s clear some…
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