Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
-
Why Small Fashion Brands Are Winning in 2025
Published:
by:
Consumer needs are more complex than ever. Today’s shoppers expect personalized experiences, products that solve their problems, and items that make their dreams come true. But are brands truly listening to what customers want? The Changing Landscape of Consumer Behavior In recent months, an interesting shift has emerged: while sales for big fashion companies are…
-
Return Rates Are Costing Fashion Brands More Than They Realize – Here’s Why Fixing Fit Matters
Published:
by:
At a time when the fashion industry is facing both economic pressures and shifting consumer expectations, can you really afford not to provide accurate size recommendations on your website? The Hidden Cost of High Return Rates When 42% of return-related reviews for dresses cite fit issues (via Yotpo), brands can no longer ignore the importance…
-
The Key to Fashion Business Success: Balancing Creativity, Data, and Fit
Published:
by:
Too many fashion businesses make the same costly mistake: they focus solely on design, trends, and aesthetics while ignoring the two key drivers of long-term success in fashion — DATA and FIT. Success doesn’t just come from great designs; it comes from understanding the numbers behind your business and offering a great fit that keeps…
-
How to Build a Sustainable Fashion Brand
Published:
by:
A sustainable fashion brand isn’t just about being eco-friendly; it’s also about improving efficiency and optimizing resources. By adopting sustainable practices, fashion businesses can reduce waste, lower costs, and enhance overall performance. Sustainability and efficiency go hand in hand, creating long-term benefits for both the environment and your bottom line. Why Sustainability and Efficiency Matter…
-
How Patagonia Built a $3B Brand with Purpose-Driven Branding
Published:
by:
Patagonia, valued at $3 billion, has become a powerful example of how aligning business with purpose can drive remarkable success. Today, Patagonia directs all its profits – around $100 million annually – toward fighting the environmental crisis. Incredible, right? But here’s the real question: How did Patagonia become a $3B brand in the first place?…
-
How Can We Expect Customers to “Buy Less” When The Right Sizing Feels Impossible?
Published:
by:
In-store shopping allows customers to try on multiple sizes, helping them make informed decisions. But online, that option isn’t available. Instead, many shoppers end up purchasing three sizes just to find the right one – driving up return rates and creating frustration for both customers and fashion brands. Why Size Recommendations Must Go Beyond Simple…
-
How to measure a skirt: Some fundamental tips
Published:
by:
Skirts are a game-changer. In fact, we’ll go as far as admit it: We can’t imagine our wardrobe without them! Completing your outfit with a gorgeous skirt – whether cute or chic, always leaves a lasting impression. Not if the skirt is the wrong size, though. Here’s a guide to taking skirt measurements so you…
-
How to measure a jacket: A quick & easy guide
Published:
by:
Who doesn’t appreciate a well-fitting jacket? We sure do. And we have a hunch you do, too. Jackets are a staple in anybody’s wardrobe. Despite this, people getting mismatched sizes is a shockingly common occurrence. In this article, we’ll reveal the most effective way to measure a jacket and avoid sizing-related headaches. How to measure…
-
How to measure a puffer coat/jacket: An informative walkthrough
Published:
by:
Puffer jackets (or puffer coats) have skyrocketed in popularity over the past decade. Once early autumn rolls in, retailers stock up on a wide variety of this lightweight, comfy outer layer. Personally, our team adores them. With this adoration, however, comes a word of warning: Much like other outer layers, puffer jackets demand attention if…
-
How to find your dress size: A step-by-step guide
Published:
by:
Dresses are often the highlight of a woman’s wardrobe. They can also be surprisingly deceptive. Yes, deceptive! Because on paper, finding your dress size seems like a walk in the park. In reality, you must stick to a few important rules when measuring a dress. Wondering how to find your dress size? Read our guide…
Boost sales. Decrease returns. Reduce abandoned carts.
All with SizeSense.
- The most accurate size recommendation tool is now yours. Offer your customers the precise fit they deserve in a hassle-free way.
