Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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The Power of the Perfect Fit: How Accurate Sizing Empowers Women
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Nothing feels more disempowering than ordering a pair of pants from a brand that claims to empower women, only to receive something that doesn’t fit – too tight at the hips, gaping at the waist, or simply the wrong size altogether. For brands that champion female empowerment, true empowerment isn’t just about slogans – it’s…
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Is Your Sustainable Fashion Brand Truly Reducing Waste?
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Sustainable fashion has become a powerful movement, with brands investing heavily in eco-friendly fabrics, ethical production methods, and greener supply chains. Yet there’s one overlooked factor that undermines these efforts: returns. The Hidden Waste in Fashion Returns If your brand doesn’t offer accurate size recommendation tools or detailed, product-specific size charts, you may be contributing…
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Why General Size Charts Don’t Work for 80% of Shoppers
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Why Size Charts Aren’t Enough: How Accurate Size Recommendation Tools Can Solve the Online Shopping Fit Crisis For many online shoppers, the question “What size am I?” is one that sparks frustration. How does a woman with a bust fitting size Large, a waist fitting size Medium, and hips fitting size Small find the right-fitting…
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The Hidden Side of the Fashion Industry: Why Customers Don’t See the True Cost of Their Clothes
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The fashion industry often dazzles with runway shows, glossy ads, and curated social media content. But behind this glamorous facade lies an intricate process filled with creativity, craftsmanship, and hard work. Unfortunately, this side of the industry remains invisible to most consumers. Why Don’t Customers Understand the Effort Behind Fashion? Many shoppers unknowingly adopt careless…
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Why Expect Loyalty from Customers If We Do Not Create a Meaningful Shopping Experience for Them?
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If a first-time customer has to return their purchase, there’s an 80% chance they will never shop at your site again. This statistic alone highlights the urgent need for fashion brands to rethink their customer experience – starting with fit and sizing. A survey by McKinsey & Company found that 70% of returns in the…
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The #1 Mistake Fashion Brands Make When Helping Customers Find the Right Clothing Size
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Understanding your target customer’s needs, dreams, and interests is crucial – but understanding their body measurements and providing sizes that actually fit is where the real value lies. Many fashion brands overlook this key factor, relying on outdated size charts that assume all women share the same body shape — typically an hourglass figure where…
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How to Grow a Clothing Brand: 5 Strategies
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If you’re looking for effective strategies on how to grow a clothing brand, you’ve come to the right place. As a former fashion brand owner, I’ve learned some lessons the hard way. Whether you’re just starting out or looking to scale your existing business, these five essential tips will help you build a brand that…
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Why Inaccurate Size Recommendation Tools Are Making the Fit Problem Worse
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I rarely get this angry, but after observing the new size recommendation tools that are emerging on the market, I’ve reached my breaking point. Some of these tools are already backed by investors and being used by major brands. But I have a serious issue with the direction they’re taking. Dear developers, AI researchers, and…
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The Little Hack That Helped Me Reduce Fashion Returns Below 10%
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Not all fashion returns are due to fit issues, but 60% of them are directly related to fit. I know this firsthand because I ran a fashion brand where we consistently kept return rates below 10%. So, what was our secret? It wasn’t some magical pricing strategy or flashy marketing campaign – it was something…
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The Rise of AI Shopping Tools – But Are Fashion Brands Ready for It?
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AI technology is transforming online shopping at an incredible pace. With Google rolling out a wave of AI-powered tools for Shopping and Search, the fashion industry faces both opportunity and risk. What’s Changing in the Online Shopping Experience? Some of Google’s latest AI shopping tools include: Sounds exciting, right? Now imagine this scenario: A customer…
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