Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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When ‘Sustainable Fashion’ Isn’t So Sustainable: The Fit Problem Brands Overlook
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When ‘Sustainable Fashion’ Isn’t So Sustainable: The Fit Problem Brands Overlook It’s ironic when a fashion brand claims to be sustainable but overlooks crucial aspects that can help reduce returns and waste. One of the biggest oversights? Not using size recommendation tools to help customers find the right fit, or lacking product-specific size charts on…
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Why Inconsistent Sizing is the #1 Enemy of Fashion and Sustainability – And How to Fix It
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#1 Enemy of Sustainable Fashion: Inconsistent Sizing Across Brands Why is inconsistent sizing so prevalent in women’s fashion, even now?There are a few main factors leading to this confusing state in garment size labels, and they directly affect fashion and sustainability. Reason #1: Branding Efforts Every brand has a specific target audience, much like you…
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#1 Reason Behind Increasing Returns in Fashion – And How to Fix It
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Is it really a secret why customer returns are so common in fashion retail? The truth is, the primary reason your return rates are climbing is simple: the wrong size. Why Are So Many Fashion Items Returned? Studies vary on the exact percentage, but most agree that around 60% to 72% of all fashion returns…
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Size Recommendation Solutions: The Key to Solving Fashion’s Sizing Problem
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The fashion industry faces a billion-dollar challenge: inconsistent sizing. For many customers, finding the right size without ordering multiple sizes has become nearly impossible. This inconsistency not only frustrates shoppers but also creates waste, making it difficult to shop sustainably. Why Are Fashion Sizes So Inconsistent? One of the biggest frustrations in fashion is inconsistent…
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Is Thrifting Sustainable? Exploring the Environmental Impact of Online Second-Hand Shopping
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Second-hand shopping has long been praised for its eco-friendly impact. But, when it comes to online thrift shops, is thrifting sustainable in the way we believe? With the rise of online platforms, it’s easier than ever to shop second-hand, but are we truly making sustainable choices by purchasing online? In this post, we’ll explore the…
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Do Customers Really Need “Timeless Fashion”?
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Sustainable fashion is often promoted as the answer to fast fashion’s environmental impact. But while customers claim they want timeless fashion, do they actually wear their clothes long enough to make them truly timeless? The issue isn’t just fast fashion; it’s the mindset of fast-changing preferences. Customers buy something, wear it once or twice, and…
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The Power of the Perfect Fit: How Accurate Sizing Empowers Women
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Nothing feels more disempowering than ordering a pair of pants from a brand that claims to empower women, only to receive something that doesn’t fit – too tight at the hips, gaping at the waist, or simply the wrong size altogether. For brands that champion female empowerment, true empowerment isn’t just about slogans – it’s…
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Is Your Sustainable Fashion Brand Truly Reducing Waste?
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Sustainable fashion has become a powerful movement, with brands investing heavily in eco-friendly fabrics, ethical production methods, and greener supply chains. Yet there’s one overlooked factor that undermines these efforts: returns. The Hidden Waste in Fashion Returns If your brand doesn’t offer accurate size recommendation tools or detailed, product-specific size charts, you may be contributing…
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Why General Size Charts Don’t Work for 80% of Shoppers
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Why Size Charts Aren’t Enough: How Accurate Size Recommendation Tools Can Solve the Online Shopping Fit Crisis For many online shoppers, the question “What size am I?” is one that sparks frustration. How does a woman with a bust fitting size Large, a waist fitting size Medium, and hips fitting size Small find the right-fitting…
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The Hidden Side of the Fashion Industry: Why Customers Don’t See the True Cost of Their Clothes
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The fashion industry often dazzles with runway shows, glossy ads, and curated social media content. But behind this glamorous facade lies an intricate process filled with creativity, craftsmanship, and hard work. Unfortunately, this side of the industry remains invisible to most consumers. Why Don’t Customers Understand the Effort Behind Fashion? Many shoppers unknowingly adopt careless…
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