Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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Why Inaccurate Size Recommendation Tools Are Making the Fit Problem Worse
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I rarely get this angry, but after observing the new size recommendation tools that are emerging on the market, I’ve reached my breaking point. Some of these tools are already backed by investors and being used by major brands. But I have a serious issue with the direction they’re taking. Dear developers, AI researchers, and…
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The Little Hack That Helped Me Reduce Fashion Returns Below 10%
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Not all fashion returns are due to fit issues, but 60% of them are directly related to fit. I know this firsthand because I ran a fashion brand where we consistently kept return rates below 10%. So, what was our secret? It wasn’t some magical pricing strategy or flashy marketing campaign – it was something…
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The Rise of AI Shopping Tools – But Are Fashion Brands Ready for It?
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AI technology is transforming online shopping at an incredible pace. With Google rolling out a wave of AI-powered tools for Shopping and Search, the fashion industry faces both opportunity and risk. What’s Changing in the Online Shopping Experience? Some of Google’s latest AI shopping tools include: Sounds exciting, right? Now imagine this scenario: A customer…
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Why Small Fashion Brands Are Winning in 2025
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Consumer needs are more complex than ever. Today’s shoppers expect personalized experiences, products that solve their problems, and items that make their dreams come true. But are brands truly listening to what customers want? The Changing Landscape of Consumer Behavior In recent months, an interesting shift has emerged: while sales for big fashion companies are…
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Return Rates Are Costing Fashion Brands More Than They Realize – Here’s Why Fixing Fit Matters
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At a time when the fashion industry is facing both economic pressures and shifting consumer expectations, can you really afford not to provide accurate size recommendations on your website? The Hidden Cost of High Return Rates When 42% of return-related reviews for dresses cite fit issues (via Yotpo), brands can no longer ignore the importance…
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The Key to Fashion Business Success: Balancing Creativity, Data, and Fit
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Too many fashion businesses make the same costly mistake: they focus solely on design, trends, and aesthetics while ignoring the two key drivers of long-term success in fashion — DATA and FIT. Success doesn’t just come from great designs; it comes from understanding the numbers behind your business and offering a great fit that keeps…
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How to Build a Sustainable Fashion Brand
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A sustainable fashion brand isn’t just about being eco-friendly; it’s also about improving efficiency and optimizing resources. By adopting sustainable practices, fashion businesses can reduce waste, lower costs, and enhance overall performance. Sustainability and efficiency go hand in hand, creating long-term benefits for both the environment and your bottom line. Why Sustainability and Efficiency Matter…
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How Patagonia Built a $3B Brand with Purpose-Driven Branding
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Patagonia, valued at $3 billion, has become a powerful example of how aligning business with purpose can drive remarkable success. Today, Patagonia directs all its profits – around $100 million annually – toward fighting the environmental crisis. Incredible, right? But here’s the real question: How did Patagonia become a $3B brand in the first place?…
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How Can We Expect Customers to “Buy Less” When The Right Sizing Feels Impossible?
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In-store shopping allows customers to try on multiple sizes, helping them make informed decisions. But online, that option isn’t available. Instead, many shoppers end up purchasing three sizes just to find the right one – driving up return rates and creating frustration for both customers and fashion brands. Why Size Recommendations Must Go Beyond Simple…
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How to measure a skirt: Some fundamental tips
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Skirts are a game-changer. In fact, we’ll go as far as admit it: We can’t imagine our wardrobe without them! Completing your outfit with a gorgeous skirt – whether cute or chic, always leaves a lasting impression. Not if the skirt is the wrong size, though. Here’s a guide to taking skirt measurements so you…
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