Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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How to Reduce Returns on Your Shopify Clothing Store
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If you run a Shopify clothing store, you’ve likely experienced this scenario:A customer insists they’re a size S – even when the measurements say otherwise. This issue came up again during a recent beta test of SizeSense.ai with a fashion brand.They asked:“How do we tell a customer they’re not a size S – without making…
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Why “True to Size” Is a Myth in Fashion
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How many times have you scrolled through a product page and read:“This style runs true to size.” It’s one of the most common phrases in fashion ecommerce.It sounds simple. Reassuring. Even helpful.But the truth is – “true to size” is a myth. Here’s why this outdated sizing guidance can do more harm than good, and…
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Are 60% Fashion Ecommerce Return Rates Really a Problem for Investor-Backed Brands and Marketplaces?
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At a recent industry conference, I had a revealing conversation with an angel investor. When I mentioned the environmental and operational impact of high return rates in fashion, he paused and asked: “Why do you think returns are a problem for some brands and marketplaces?” It wasn’t a rhetorical question – it was a challenge…
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What If Your Fashion Returns Came Back to Haunt You?
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Imagine this: every item you’ve ever returned shows up at your doorstep. Piles of packaging. Unworn garments. The exhaust fumes from the delivery trucks still lingering in the air.It’s not just inconvenient. It’s devastating – for the planet, for brands, and for the future of fashion. Fashion Returns: The Industry’s Dirty Secret Fashion returns are…
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What is the silent growth killer in fashion ecommerce?
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Your brand has it all: stunning products, polished photography, sustainable materials, and a marketing strategy that drives traffic. Customers are landing on your website, adding items to their cart… and then abandoning them. Or worse – making a purchase, returning the item, and never coming back. Welcome to the hidden cost of poor fit in…
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Can the Fashion Industry Afford to Ignore Its Carbon Footprint?
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In recent years, the conversation around sustainability in fashion has intensified. Brands are proudly promoting eco-friendly packaging, carbon-neutral shipping, and climate-positive initiatives. But beneath the surface lies an inconvenient truth: the fashion industry’s carbon footprint is far larger than most realize, especially when you factor in the hidden impact of product returns. The Environmental Cost…
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Can AI Mend The Broken Fashion Industry? Rethinking the Future of Fashion
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As the world grapples with the climate crisis, the future of fashion can no longer be built on fast cycles, fleeting trends, and flashy AI-generated ads. A haunting image from the Atacama Desert – a cemetery of discarded clothing – serves as a grim reminder of the waste the industry continues to generate. Yes, innovation…
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Circular Fashion Can’t Fix What Starts Broken: Why Fit and Data Are the Real Starting Points
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The fashion world is buzzing with the promise of circular fashion – recycling programs, resale platforms, repair services, and take-back schemes. These are important steps toward reducing waste, extending product lifecycles, and lowering environmental impact. But let’s get real. Circular fashion can’t succeed if the system it’s trying to fix is broken at the source.…
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Returns Are Killing Your Carbon Goals: Why Fit Is the Missing Link in Sustainable Fashion
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Fashion brands love to tout their carbon-neutral shipping and eco-packaging efforts. These steps are crucial as the industry works toward a more sustainable future. But there’s a blind spot many aren’t talking about: the massive carbon footprint of returns. It’s easy to assume your brand is on the right path if you’ve switched to compostable…
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Why Women Don’t Want to Be Labeled: The Emotional Cost of Women’s Size in Fashion
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In an era of hyper-personalization – where everything from our playlists to our skincare routines is tailored to our preferences – why does fashion still rely on outdated women’s size charts that do more harm than good? For too long, women’s size has been treated as more than just a number on a label. It’s…
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