Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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The Right Fit: A Sustainability Strategy Foundation
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Every fashion brand today is talking about building a sustainability strategy and publishing sustainability reports. From recycled materials to water-saving dyeing processes, these initiatives are crucial, but they often miss a hidden challenge that quietly undermines progress: returns. Fashion companies are investing heavily in AI for personalization, like product recommendations, tailored marketing, curated shopping journeys,…
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Personalized Shopping Experience Starts with the Right Fit
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Are you truly offering a personalized shopping experience if your customers can’t even find the right size? When we talk about a personalized shopping experience, there are two key aspects to consider: Style highly subjective, influenced by personal taste, lifestyle, and trends. Fit more objective, based on body measurements and garment data (with exceptions, such…
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Why Sustainability Reports Must Include the Hidden Impact of Returns
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Fashion brands love to highlight their progress in sustainability. From recycled polyester and organic cotton to water-efficient denim and ethically sourced fabrics, sustainability initiatives are front and center in marketing campaigns. Companies like Gap Inc. and Marks & Spencer have indeed made visible strides toward greener operations. But there’s a glaring blind spot in most…
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Fit Issues Vary by Brand And Solving Them Is the Key to Reducing Returns
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When it comes to fashion, one truth stands out: fit issues are never the same across all brands. Understanding these differences is essential for reducing returns, improving conversions, and building long-term customer loyalty. During last week’s beta testing with several apparel companies, we uncovered valuable insights into how different brands experience fit challenges, and how…
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Fashion Marketing: Brands Don’t Need More Hype, But More Loyal Customers
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In the world of fashion, it’s easy to assume that success comes from hype, glossy visuals, and viral moments. But if you take a closer look at how brands actually grow, a different truth emerges: what matters most isn’t going viral – it is building loyal customers. I’ve seen this play out repeatedly, especially with…
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Just Because You Use Sustainable Fabrics Doesn’t Mean You’re a Sustainable Fashion Brand
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Just because you use eco-friendly fabrics doesn’t automatically make you a sustainable fashion brand. If your customers are constantly returning items due to poor fit, you’re still generating waste – just further down the line. Returns mean more packaging, more transport emissions, and ultimately, more unsold inventory that often ends up in landfill. It’s surprising…
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Top 5 Must-Have Apps for Building a Sustainable Shopify Fashion Store
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The future of e-commerce isn’t just about speed – it’s about smart, personal, and sustainable shopping experiences. For Shopify fashion stores, the days of “more SKUs = more sales” are over. Today’s shoppers expect more than just variety – they want personalized recommendations, size accuracy, and sustainability. And for fashion brands, keeping up isn’t a…
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4 Things Every Fashion Brand Must Master to Make Well-Fitting Clothes
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Let’s talk about what actually makes clothing fit well – because it’s not just about choosing the “right size.” In reality, well-fitting clothes are the result of intentional design decisions made long before a customer clicks “Add to Cart.” From fabric choice to technical execution, creating garments that truly fit takes more than guesswork –…
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Overproduction and Fit-Related Returns Are Deeply Connected – Here’s Why
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Overproduction in the fashion industry isn’t just a problem of excess inventory – it’s a symptom of a deeper issue: poor sizing data and fit-related returns. While many brands are investing in sustainable materials or circular solutions, they often ignore the core driver of waste – a lack of accurate information about what their customers…
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Why Virtual Try-Ons and AI-Generated Fashion Campaigns May Increase Return Rates
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AI is transforming fashion – from design to marketing to shopping experiences. One of the biggest trends? Virtual try-ons and AI-generated fashion campaigns. On the surface, these innovations seem like the future: interactive, scalable, and visually stunning. Virtual try-ons allow shoppers to visualize clothes on digital avatars, while AI-generated models and outfits reduce production costs…
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