Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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How the Ostrich Effect Impacts Online Shopping – and What Fashion Brands Can Do About It
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Have you ever delayed opening a credit card bill or ignored that unread email about your health results? If so, you’ve experienced the Ostrich Effect – the psychological tendency to avoid negative information, especially when it triggers stress or anxiety. It’s called that because, like an ostrich, we metaphorically “bury our heads in the sand”…
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Why Sizing Based on Guesswork Is Holding Back Sustainability in Fashion
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I still remember my first design internship like it was yesterday. One day, I asked the Creative Director how they created the brand’s size guide. His answer?“I just figured it out.” That moment stuck with me. Because it meant that sizing decisions – something so crucial to the customer experience – were being made based…
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How Data-Driven Sizing Solves the Challenges of Size Inclusivity in Fashion
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When we talk about size inclusivity, it’s not just about offering larger sizes – it’s about ensuring those sizes actually fit. 67% of women wear a size 14 or larger (via Michaela Leitz-Aslaksen). Yet, shopping for plus-size clothing remains an ongoing challenge, often leaving customers frustrated. Many women I know struggle to find brands that…
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What Is Outcome Bias in Fashion – and How It Impacts Customer Loyalty
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Imagine this: A first-time customer orders a stunning dress online. It arrives, fits like a dream, and she feels amazing wearing it. Naturally, she thinks, “This brand knows what they’re doing – I’ll definitely shop here again!” Now picture the opposite. She orders the same dress, but when it arrives, it’s too tight in the…
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What Is Bracketing in Online Shopping (And How to Deal With It)
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Bracketing in online shopping is one of the biggest challenges facing online fashion retailers today. It refers to the practice of customers ordering multiple sizes or colors of the same item, trying them on at home, keeping what fits, and returning the rest. While bracketing in online shopping may seem like a harmless or even…
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Are Virtual Try-Ons the Key to Solving the Fit Problem?
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A lot of people have been asking me whether virtual try-ons are the solution to the fit problem in the fashion industry. As a former brand owner whose business sold both online and in brick-and-mortar stores, I’ll tell you that while they can help customers decide whether or not to buy, they are not the…
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Educating Shoppers: 6 Ways to Promote Sustainable Shopping
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Educating customers on sustainable shopping is essential to driving change. If we want people to adopt sustainable habits, we must first empower them with knowledge. After all, we can’t blame customers for unsustainable shopping practices if we’ve never tried to inform them, right? By sharing your sustainability efforts and the reasoning behind your choices, you…
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When ‘Sustainable Fashion’ Isn’t So Sustainable: The Fit Problem Brands Overlook
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When ‘Sustainable Fashion’ Isn’t So Sustainable: The Fit Problem Brands Overlook It’s ironic when a fashion brand claims to be sustainable but overlooks crucial aspects that can help reduce returns and waste. One of the biggest oversights? Not using size recommendation tools to help customers find the right fit, or lacking product-specific size charts on…
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Why Inconsistent Sizing is the #1 Enemy of Fashion and Sustainability – And How to Fix It
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#1 Enemy of Sustainable Fashion: Inconsistent Sizing Across Brands Why is inconsistent sizing so prevalent in women’s fashion, even now?There are a few main factors leading to this confusing state in garment size labels, and they directly affect fashion and sustainability. Reason #1: Branding Efforts Every brand has a specific target audience, much like you…
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#1 Reason Behind Increasing Returns in Fashion – And How to Fix It
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Is it really a secret why customer returns are so common in fashion retail? The truth is, the primary reason your return rates are climbing is simple: the wrong size. Why Are So Many Fashion Items Returned? Studies vary on the exact percentage, but most agree that around 60% to 72% of all fashion returns…
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