About
Tacrai is a fashion brand dedicated to delivering stylish, high-quality garments while creating an exceptional shopping experience for its customers. As the brand continued to grow online, ensuring that customers could confidently choose the right size became increasingly important.
Like many fashion brands, Tacrai recognized that traditional size charts alone were not enough to solve the sizing challenges faced by online shoppers.
Our Impact
+5.8x
Increase in customer engagement with sizing recommendationsUp to -54%
Reduction in size-related returns+28%
Increase in conversion rates
Challenge
Despite providing detailed size charts and garment measurements, Tacrai continued to experience common ecommerce challenges:
- Customers falling between multiple sizes.
- Uncertainty about how fabrics would fit and stretch.
- Increased multi-size ordering.
- Purchase hesitation and cart abandonment.
- Size-related returns impacting profitability.
The issue was particularly evident among customers whose body proportions did not align with standard sizing assumptions.
For example, a customer might have a waist corresponding to one size and hips corresponding to another, making it difficult to determine which option would provide the best fit.
Additionally, garment measurements alone could not communicate how fabric elasticity, garment construction, and intended fit would influence the final wearing experience.
Tacrai needed a smarter solution that could provide customers with personalized sizing guidance and increase confidence at the point of purchase.
Solution
Tacrai partnered with SizeSense to introduce intelligent, personalized size recommendations directly into the customer journey.
AI-Powered Fit Technology
SizeSense evaluates multiple variables simultaneously, including:
✔ Body measurements and proportions
✔ Body shape analysis
✔ Garment measurements
✔ Fabric elasticity and stretch potential
✔ Garment ease and construction details
✔ Individual fit preferences
Instead of asking customers to interpret complex measurement tables, SizeSense provides a simple and clear recommendation:
“Your recommended size is…”
This removes uncertainty and makes online shopping significantly easier and more intuitive.
Results
By implementing SizeSense, Tacrai was able to:
- Reduce size-related returns with up to – 54%
- Increase customer confidence during the purchase process.
- Improve conversion rates + 28%
- Decrease multi-size ordering behavior.
- Deliver a more personalized and premium shopping experience.
Customers now spend less time trying to understand sizing charts and more time completing their purchases with confidence.
Looking Ahead
For Tacrai, sizing is no longer just a functional requirement – – it has become a strategic advantage.
By combining fashion expertise with intelligent fit technology, the brand continues to create a shopping experience where customers can trust that the garments they order will fit as expected.
Because in fashion ecommerce, the right fit doesn’t happen by chance.
It happens through better data, better technology, and a deeper understanding of how real bodies wear real clothes.