Welcome to the blog

If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:

  • How to increase Shopify ecommerce sales
  • How to decrease returns due to sizing issues and abandoned carts
  • How to increase brand loyalty and customers life tome value

Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.

  • Designers under threat: Put an End to the Growing Customer Returns!

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    Designers under threat: Put an End to the Growing Customer Returns!

    How often do you see your customers return orders? Probably often enough, unfortunately. And you’re far from being alone. Customer returns have been pretty much exploding – as per Statista, online retail suffered costs of $213 billion in 2022. This increased substantially to a record $248 billion in 2024. Things get even trickier. Radial, the…

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  • Why inconsistent sizing is still a thing?

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    Why inconsistent sizing is still a thing?

    In a perfect world, inconsistent sizing wouldn’t exist. Instead, consumers would navigate effortlessly through dozens upon dozens of brands and their collections. Unfortunately, that’s not the case. In a frustrating reality for far too many people – and especially women, size charts differ from brand to brand. Shopping was supposed to be a joyful pastime,…

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  • 3 Main Reasons Why Women Clothes Don’t Fit Properly

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    3 Main Reasons Why Women Clothes Don’t Fit Properly

    When was the last time your customers could effortlessly find a well-fitting outfit? Why don’t women’s clothes fit properly? In most cases, the verdict is clear. Despite your customers knowing their body measures properly, they have to sift through piece after piece in search of The One. This can go on for hours and lead…

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  • How to reduce abandoned carts in your e-commerce fashion store

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    How to reduce abandoned carts in your e-commerce fashion store

    Are you wondering how to reduce abandoned carts in your fashion e-commerce store? If there’s one particularly painful challenge in e-commerce, it’s exactly abandoned carts. And if we niche down to the fashion industry, they become an even bigger obstacle to your business. Sure, there could be many reasons why a customer ends up abandoning…

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  • How to increase brand loyalty: Fashion e-commerce edition

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    How to increase brand loyalty: Fashion e-commerce edition

    What is brand loyalty? How can you increase brand loyalty in fashion e-commerce? As fashion designers ourselves, we’d give the following succinct answer: It is the backbone of any successful business. Period. Before, brand loyalty mainly meant that you had to have a good product. Today, this is still the basic rule. However, there are…

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  • Apparel retailers trying to solve the returns problem on the wrong end of the process.

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    Apparel retailers trying to solve the returns problem on the wrong end of the process.

    I am fascinated with processes. Not just business processes, but processes in general. As an engineer, and a one working in “AI” I have learned to consider the various perspectives of a phenomenon. I admit fashion was not my forte, and I’m still early in this show, but Vessie, who has been designing and selling…

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