Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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Just Because You Use Sustainable Fabrics Doesn’t Mean You’re a Sustainable Fashion Brand
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Just because you use eco-friendly fabrics doesn’t automatically make you a sustainable fashion brand. If your customers are constantly returning items due to poor fit, you’re still generating waste – just further down the line. Returns mean more packaging, more transport emissions, and ultimately, more unsold inventory that often ends up in landfill. It’s surprising…
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Top 5 Must-Have Apps for Building a Sustainable Shopify Fashion Store
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The future of e-commerce isn’t just about speed – it’s about smart, personal, and sustainable shopping experiences. For Shopify fashion stores, the days of “more SKUs = more sales” are over. Today’s shoppers expect more than just variety – they want personalized recommendations, size accuracy, and sustainability. And for fashion brands, keeping up isn’t a…
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4 Things Every Fashion Brand Must Master to Make Well-Fitting Clothes
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Let’s talk about what actually makes clothing fit well – because it’s not just about choosing the “right size.” In reality, well-fitting clothes are the result of intentional design decisions made long before a customer clicks “Add to Cart.” From fabric choice to technical execution, creating garments that truly fit takes more than guesswork –…
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Overproduction and Fit-Related Returns Are Deeply Connected – Here’s Why
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Overproduction in the fashion industry isn’t just a problem of excess inventory – it’s a symptom of a deeper issue: poor sizing data and fit-related returns. While many brands are investing in sustainable materials or circular solutions, they often ignore the core driver of waste – a lack of accurate information about what their customers…
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Why Virtual Try-Ons and AI-Generated Fashion Campaigns May Increase Return Rates
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AI is transforming fashion – from design to marketing to shopping experiences. One of the biggest trends? Virtual try-ons and AI-generated fashion campaigns. On the surface, these innovations seem like the future: interactive, scalable, and visually stunning. Virtual try-ons allow shoppers to visualize clothes on digital avatars, while AI-generated models and outfits reduce production costs…
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How to Reduce Returns on Your Shopify Clothing Store
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If you run a Shopify clothing store, you’ve likely experienced this scenario:A customer insists they’re a size S – even when the measurements say otherwise. This issue came up again during a recent beta test of SizeSense.ai with a fashion brand.They asked:“How do we tell a customer they’re not a size S – without making…
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Why “True to Size” Is a Myth in Fashion
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How many times have you scrolled through a product page and read:“This style runs true to size.” It’s one of the most common phrases in fashion ecommerce.It sounds simple. Reassuring. Even helpful.But the truth is – “true to size” is a myth. Here’s why this outdated sizing guidance can do more harm than good, and…
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Are 60% Fashion Ecommerce Return Rates Really a Problem for Investor-Backed Brands and Marketplaces?
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At a recent industry conference, I had a revealing conversation with an angel investor. When I mentioned the environmental and operational impact of high return rates in fashion, he paused and asked: “Why do you think returns are a problem for some brands and marketplaces?” It wasn’t a rhetorical question – it was a challenge…
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What If Your Fashion Returns Came Back to Haunt You?
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Imagine this: every item you’ve ever returned shows up at your doorstep. Piles of packaging. Unworn garments. The exhaust fumes from the delivery trucks still lingering in the air.It’s not just inconvenient. It’s devastating – for the planet, for brands, and for the future of fashion. Fashion Returns: The Industry’s Dirty Secret Fashion returns are…
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What is the silent growth killer in fashion ecommerce?
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Your brand has it all: stunning products, polished photography, sustainable materials, and a marketing strategy that drives traffic. Customers are landing on your website, adding items to their cart… and then abandoning them. Or worse – making a purchase, returning the item, and never coming back. Welcome to the hidden cost of poor fit in…
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