About
BootySculpted is a premium activewear brand specializing in handmade, made-to-order sculpting bodysuits and custom printed sportswear.
Founded in 2017, the brand has built a loyal global community by creating unique pieces that combine bold designs with high-performance Italian fabrics and figure-enhancing silhouettes. Every garment is produced in-house in their atelier in Sofia, Bulgaria, ensuring exceptional craftsmanship and customization.
Our Impact
+3.7x
Increase in customer engagement with sizing recommendationsUp to -47%
Reduction in size-related returns+19%
Increase in conversion rates
Challenge
Because BootySculpted products are highly body-contouring and made from compressive stretch fabrics, choosing the right size can be difficult for customers.
The brand faced several challenges:
- Customers were unsure how sculpting fabrics would fit their bodies.
- Many shoppers fell between two sizes.
- Customers with curvier proportions questioned whether the garments would comfortably accommodate their hips, waist, and bust.
- Since products are made to order, improving size accuracy was particularly important to minimize returns and exchanges.
Traditional size charts could not adequately explain how a compressive, four-way stretch garment would actually behave on different body shapes.
This uncertainty often resulted in purchase hesitation and reduced customer confidence.
Solution
BootySculpted partnered with SizeSense to provide personalized fit recommendations directly on product pages.
Intelligent Size Recommendations
SizeSense analyzes:
✔ Customer body measurements
✔ Body shape and proportions
✔ Garment measurements
✔ Fabric stretch and elasticity
✔ Compression levels and garment construction
✔ Individual fit preferences
Instead of asking customers to interpret complex measurements, SizeSense delivers a simple recommendation:
“Your recommended size is…”
By incorporating fabric behavior and body proportions into the recommendation process, customers can shop with significantly more confidence.
Results
With SizeSense, BootySculpted was able to:
Increase customer confidence during purchase
Reduce uncertainty around sculpting and compressive fits
Decrease size-related support questions
Improve conversion by helping customers choose the correct size faster
For a made-to-order brand, every accurate recommendation contributes to a better customer experience and more efficient operations.
Looking Ahead
For BootySculpted, fit is not simply a sizing issue – it’s an essential part of the brand promise.
By combining handcrafted production with intelligent fit technology, the brand delivers a highly personalized shopping experience where customers can confidently order garments designed specifically for them.
Because when every piece is made with care, every customer deserves confidence that it will fit exactly as expected.