Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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Stop Losing Customers to Poor Fit – How Fashion and Tech Can Turn Fit Into Your Biggest Growth Engine
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Most fashion brands see fit as a headache: The main reason customers leave? Fit. They don’t feel confident that your brand can help them find the right size – and that makes it difficult to build trust. Instead, they shop only when there’s a discount, order multiple sizes “just in case,” or end up returning
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3 Smart Moves to Make Fashion Production More Profitable and Sustainable
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In today’s uncertain economy, fashion production costs are rising while customer expectations remain higher than ever.To stay profitable, fashion brands must rethink the way they design, produce, and sell their garments. Here are three smart moves that can help your brand cut costs, reduce waste, and survive the recession: 1️⃣ Get Sizing and Fit Right
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The Real Risk in Online Fashion Isn’t AI Models or Virtual Try-Ons – It’s Whether the Clothes Actually Fit
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In the fast-evolving world of digital fashion, virtual try-ons and AI-generated models promise an exciting future. They boost customer confidence, showcase creativity, and make shopping interactive. But beneath all the innovation lies a simple truth:If the clothes that arrive don’t fit, all the digital magic disappears. When a garment doesn’t fit as expected, it’s not
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Why Your Customers Struggle to Find the Right Size – and How a Smart Size Finder Can Fix It
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Shopping online can feel like a struggle when customers aren’t sure which size to choose. But why is it so difficult for them to find the right fit? Because most customers rarely know – or even consider – these crucial factors when trying to figure out the right size: – Product measurements– Fabric elasticity– Intended
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94% Accurate Fit Finder
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Most fashion brands treat fit as a headache.It clogs customer service.It drives costly returns.It creates hesitation at checkout. So they keep spending: But here’s the truth → new customers are expensive. Losing loyal ones is even worse.And the #1 reason shoppers walk away? 👉 Poor fit. What if instead of chasing customers with discounts……you kept
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The New Rules of Fashion Retail
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You’re selling clothes like it’s 2015 – and wondering why your acquisition costs are sky-high and your AOV is low. In today’s fashion retail landscape, personalization isn’t optional – it’s everything.Yet too many brands still rely on generic size charts, and then wonder why customers don’t come back. A new era of fashion retail is
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Ignoring Ecommerce Return Rates Is Costing You More Than You Think
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Your ecommerce return rates might be quietly inflating your losses, even if your marketing strategy is skyrocketing your sales. Why? Because in the rush to celebrate gross, instantly visible metrics, like: we rarely account for what comes after: the silent weight of returns. Essentially, you are likely leaking potential profits. As Jonny Longden notes, “The
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The Hidden Cost of Returns: How Fashion eCommerce Can Protect Its Margins
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The global fashion eCommerce industry accumulates an estimated $218 billion cost of returns every year. Yet most brands still lack a clear, data-driven strategy to tackle this growing problem. You’ve meticulously crafted your marketing campaigns – refining every message, optimizing every channel, tracking every conversion. Year after year, sales climb. But so do returns. And
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Customer Retention in Retail: 4 Common Mistakes Fashion Brands Make (and How to Fix Them)
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In today’s hypercompetitive retail landscape, customer retention is just as important, if not more, than customer acquisition. For fashion brands, every abandoned cart, return, or negative review is often the symptom of something deeper: a poor shopping experience caused by fixable mistakes. In retail customer loyalty isn’t built solely on trend or price. It comes
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Fashion eCommerce “Buy Now, Pay Later” options boosts clicks, but also returns
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“Buy Now, Pay Later” (BNPL) has always been marketed as a tool for conversion. But at what cost? As Nicholas Mazzei once put it: “Klarna has been a dead business model from the start. And it has never made sense to me why retail businesses would work with them, because the costs are very high
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