Welcome to the blog
If you’re diving into this blog, chances are you’re on a quest for answers. You’re hungry for insights, desperate to crack the code on:
Well, you’re in the right place. Let me lead you on a journey based on trial, error, and relentless testing. Together, we’ll discover the secrets you seek.
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Fashion eCommerce “Buy Now, Pay Later” options boosts clicks, but also returns
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“Buy Now, Pay Later” (BNPL) has always been marketed as a tool for conversion. But at what cost? As Nicholas Mazzei once put it: “Klarna has been a dead business model from the start. And it has never made sense to me why retail businesses would work with them, because the costs are very high…
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When Fit Fails, the Planet Pays
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I once asked a friend why she returned 26 out of 27 items from a recent online order. Her answer was simple: “None of them fit.” She wasn’t trying to be wasteful. She just wanted something that worked for her body. But a failed fit leads to so many costs: We often talk about sustainable…
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Clothing Fit Must Connect Marketing and Product Teams
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Fashion has always been a reflection of mastery – craftsmanship, authenticity, and timeless design. But somewhere along the way, many brands lost the connection. When clothing fit feels off and quality slips, the dream begins to fracture. A customer returns a pair of trousers because they just didn’t fit right. Customer support tags it as…
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The Fashion Industry Embracing Innovation Everywhere Except Sizing
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The fashion industry thrives on innovation. From digital fabric printing to AI design assistants to virtual try-ons, new technologies constantly reshape how clothes are designed and marketed. And yet, when it comes to sizing, the fashion industry lags behind. Online shoppers are still left to gamble on fit – a frustrating and costly problem for…
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Fashion Marketing Strategy: From Broad Segments to Fit-Based Audiences
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In fashion, one of the biggest challenges is defining your audience. For many brand owners and marketers, the default approach is to create a niche defined by demographic characteristics like age, interests, and behaviour. While this is helpful, it’s only part of the picture. A truly effective fashion marketing strategy requires going deeper – it…
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Retention: The Growth Strategy Your Fashion Brand Can’t Ignore
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Retention is the new growth strategy. And truthfully, it always has been. In an industry where transparency is rare and customer trust is fragile, building long-term relationships isn’t easy. But it’s essential. Over the past few years, the cost of customer acquisition has skyrocketed – and worse, it has become unpredictable. Paid ads don’t deliver…
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Clothes That Fit: The Secret to Sustainable Wardrobes
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When it comes to fashion, few things matter more than clothes that fit. Think about your favourite pieces – the ones you keep wearing even after the fabric has softened, even when the trend has passed. They’re comfortable, familiar, and feel almost like a second skin. We all have those timeless items: That’s the power…
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Don’t Call Yourself a Sustainable Fashion Brand Unless You Can Prove It
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In today’s market, being recognized as a sustainable fashion brand requires more than just a label – it demands transparency, accountability, and measurable action. A truly sustainable fashion brand takes responsibility for its environmental and social impact at every stage of the product lifecycle – from design and material sourcing to manufacturing, distribution, usage, and…
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Size Is the Biggest Dealbreaker in Online Shopping
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When it comes to online fashion, size is often the hidden dealbreaker. Customers may love the design, color, and price of a garment, but if they’re not confident it will fit, the purchase stalls. When sizing uncertainty creeps in, shoppers often: This means you can spend a fortune on advertising and still lose the sale…
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Fashion Brands Marketing Most Overlooked Driver: Sizing
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What if your biggest revenue driver is the one you’re overlooking? Most fashion brands marketing strategies focus heavily on bringing traffic through ads, influencer collaborations, TikTok trends, and seasonal campaigns. These efforts can certainly bring people in, but what if the real revenue driver isn’t about getting more eyes on your products, but ensuring that…
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