Are you truly offering a personalized shopping experience if your customers can’t even find the right size?
When we talk about a personalized shopping experience, there are two key aspects to consider:
Style
highly subjective, influenced by personal taste, lifestyle, and trends.
Fit
more objective, based on body measurements and garment data (with exceptions, such as when oversized clothing is chosen deliberately as part of style).
Most brands focus heavily on style personalization – AI-driven recommendations, curated collections, and tailored marketing. But the truth is, personalization isn’t complete without fit. For example a virtual try-on might be great to drive sales, but without pairing it with a working size recommendation engine – it will inevitably mislead people to buy items that won’t fit.
Why Fit Is the Foundation of Personalization
A personalized shopping experience is about more than just presenting the right look. It’s about ensuring the product truly works for the customer. And in fashion, that starts with sizing.
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52% of returns are caused by poor fit
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80% of shoppers never return after a bad fit experience
Brands may capture attention with style recommendations, but they lose trust when sizing fails. And without trust, there is no long-term relationship.
The Role of Fit in Customer Loyalty
Fit is the hidden driver of customer satisfaction and retention. When clothing fits properly, customers feel understood on a deeper level, beyond aesthetics.
This makes fit one of the most powerful tools for building loyalty. A shopper who consistently receives garments that fit well is far more likely to stay loyal than one who has to return multiple items due to poor sizing guidance.
And remember, that although you may have low retention but also low returns (or worse – no returns at all), that doesn’t necessarily mean that you don’t need a solution to address returns. Consider that your low or no returns may mean the customers just don’t bother to return the item, and also they never return to purchase again as well.
Solving for fit might not always be measured through returns, but can almost always be registered through an increase in customer retention and loyalty.
Data-Driven Fit for Personalized Shopping Experiences
Today, technology enables precision where guesswork used to dominate. At SizeSense.ai, we help brands deliver fit confidence by combining product data with intelligent recommendations.
Unlike generic personalization, this ensures that the personalized shopping experience isn’t just about what customers see, but also about how products feel when they wear them. That’s the difference between superficial personalization and truly impactful personalization.
You can even consider the option to provide a shopping experience, where by knowing your customer you can provide a fully personalized selection with clothes that with always fit, and spare your customer the ability to order wrong, with all of the tradeoffs of that approach.
Final Thoughts
Even the most stylish product fails if it doesn’t fit. For fashion brands investing in personalization, success inevitably has to employ an actually working sizing solution. By using our accurate fit technology, brands can unlock trust, reduce returns, and create a personalized shopping experience that drives long-term loyalty.
Brands using Shopify can get started today by installing SizeSense directly from the Shopify App Store.