Understanding your target customer’s needs, dreams, and interests is crucial – but understanding their body measurements and providing sizes that actually fit is where the real value lies.
Many fashion brands overlook this key factor, relying on outdated size charts that assume all women share the same body shape — typically an hourglass figure where the waist is the smallest part of the body. The reality? Only 20% of women have this body shape, leaving 80% of shoppers struggling to find the right fit.
Why Standard Size Charts Are Failing
Most size charts are based on traditional body measurements that fail to reflect real-life diversity in body shapes. Assuming that all customers have a defined waist or balanced proportions results in frustration and unnecessary returns.
For example, women with:
- A rectangle body shape have a straighter waistline.
- An apple body shape may carry more volume around the midsection.
- A pear body shape may require more room in the hips than the bust.
By relying on generic size charts, brands risk alienating these customers – and unintentionally driving them away.
Why Product-Specific Size Charts Aren’t Enough
Some brands try to fix this by adding a product-specific size chart next to each garment. While this is a step in the right direction, it’s still incomplete. Without understanding how different designs, fabrics, and fits behave on various body shapes, brands continue to leave customers guessing.
Shopping for clothes online without precise calculations – supported by technology that aligns customer measurements with garment details – is like gambling.
The Solution: Tailor-Made Size Recommendations
The most effective way to help customers find the right size is to combine key factors like:
- Product measurements (bust circumference, waist circumference, etc.)
- Design details (fitted, loose, structured)
- Fabric elasticity (stretch factor, stiffness)
- Customer measurements (bust, waist, hips, etc.)
- Body type and fit preferences (comfort fit, tailored fit, etc.)
Tailors have always understood this. They carefully measure each client and apply those insights to deliver garments that fit perfectly.
Size recommendation tools should follow this same logic – blending craftsmanship with technology to offer personalized size guidance that reduces guesswork and improves customer satisfaction.
How SizeSense.ai Bridges the Gap
That’s exactly what SizeSense.ai does – it replicates the precision of a tailor to provide fully personalized size recommendations. By combining garment details with customer data, it ensures each shopper gets a size suggestion that matches their unique body shape and preferences.
For fashion brands looking to improve customer experience and reduce returns, the solution isn’t just another size chart — it’s smarter size recommendations. The brands that embrace this shift are the ones that will win customer loyalty and drive consistent sales.
Because, as any tailor knows, great fit isn’t just about numbers — it’s about understanding the customer.
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