Category: Uncategorized

I still remember my first design internship like it was yesterday. One day, I asked the Creative Director how they created the brand’s size guide. His answer?“I just figured it out.” That moment stuck with me. Because it meant that sizing decisions – something so crucial to the customer experience – were being made based…

Bracketing in online shopping is one of the biggest challenges facing online fashion retailers today. It refers to the practice of customers ordering multiple sizes or colors of the same item, trying them on at home, keeping what fits, and returning the rest. While bracketing in online shopping may seem like a harmless or even…