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Most fashion brands see fit as a headache: The main reason customers leave? Fit. They don’t feel confident that your brand can help them find the right size – and that makes it difficult to build trust. Instead, they shop only when there’s a discount, order multiple sizes “just in case,” or end up returning…

Just because you use eco-friendly fabrics doesn’t automatically make you a sustainable fashion brand. If your customers are constantly returning items due to poor fit, you’re still generating waste – just further down the line. Returns mean more packaging, more transport emissions, and ultimately, more unsold inventory that often ends up in landfill. It’s surprising…

Let’s talk about what actually makes clothing fit well – because it’s not just about choosing the “right size.” In reality, well-fitting clothes are the result of intentional design decisions made long before a customer clicks “Add to Cart.” From fabric choice to technical execution, creating garments that truly fit takes more than guesswork –…

Overproduction in the fashion industry isn’t just a problem of excess inventory – it’s a symptom of a deeper issue: poor sizing data and fit-related returns. While many brands are investing in sustainable materials or circular solutions, they often ignore the core driver of waste – a lack of accurate information about what their customers…

AI is transforming fashion – from design to marketing to shopping experiences. One of the biggest trends? Virtual try-ons and AI-generated fashion campaigns. On the surface, these innovations seem like the future: interactive, scalable, and visually stunning. Virtual try-ons allow shoppers to visualize clothes on digital avatars, while AI-generated models and outfits reduce production costs…

If you run a Shopify clothing store, you’ve likely experienced this scenario:A customer insists they’re a size S – even when the measurements say otherwise. This issue came up again during a recent beta test of SizeSense.ai with a fashion brand.They asked:“How do we tell a customer they’re not a size S – without making…

How many times have you scrolled through a product page and read:“This style runs true to size.” It’s one of the most common phrases in fashion ecommerce.It sounds simple. Reassuring. Even helpful.But the truth is – “true to size” is a myth. Here’s why this outdated sizing guidance can do more harm than good, and…

At a recent industry conference, I had a revealing conversation with an angel investor. When I mentioned the environmental and operational impact of high return rates in fashion, he paused and asked: “Why do you think returns are a problem for some brands and marketplaces?” It wasn’t a rhetorical question – it was a challenge…

Imagine this: every item you’ve ever returned shows up at your doorstep. Piles of packaging. Unworn garments. The exhaust fumes from the delivery trucks still lingering in the air.It’s not just inconvenient. It’s devastating – for the planet, for brands, and for the future of fashion. Fashion Returns: The Industry’s Dirty Secret Fashion returns are…