Category: Increase brand loyalty
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Why Expect Loyalty from Customers If We Do Not Create a Meaningful Shopping Experience for Them?
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If a first-time customer has to return their purchase, there’s an 80% chance they will never shop at your site again. This statistic alone highlights the urgent need for fashion brands to rethink their customer experience – starting with fit and sizing. A survey by McKinsey & Company found that 70% of returns in the…
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Why Small Fashion Brands Are Winning in 2025
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Consumer needs are more complex than ever. Today’s shoppers expect personalized experiences, products that solve their problems, and items that make their dreams come true. But are brands truly listening to what customers want? The Changing Landscape of Consumer Behavior In recent months, an interesting shift has emerged: while sales for big fashion companies are…
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How to Build a Sustainable Fashion Brand
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A sustainable fashion brand isn’t just about being eco-friendly; it’s also about improving efficiency and optimizing resources. By adopting sustainable practices, fashion businesses can reduce waste, lower costs, and enhance overall performance. Sustainability and efficiency go hand in hand, creating long-term benefits for both the environment and your bottom line. Why Sustainability and Efficiency Matter…
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How Can We Expect Customers to “Buy Less” When The Right Sizing Feels Impossible?
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In-store shopping allows customers to try on multiple sizes, helping them make informed decisions. But online, that option isn’t available. Instead, many shoppers end up purchasing three sizes just to find the right one – driving up return rates and creating frustration for both customers and fashion brands. Why Size Recommendations Must Go Beyond Simple…
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How to Choose the Right Size Recommendation Tool: A Checklist
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It would be fair to report that size recommendation tools have sprouted everywhere in recent years. Some are better than others, but unfortunately, a shocking amount of tools completely miss the mark in providing relevant fitment. We’ve prepared an extensive checklist to help you pick a proper solution for your fashion store. Check it out!…
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Why inconsistent sizing is still a thing?
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In a perfect world, inconsistent sizing wouldn’t exist. Instead, consumers would navigate effortlessly through dozens upon dozens of brands and their collections. Unfortunately, that’s not the case. In a frustrating reality for far too many people – and especially women, size charts differ from brand to brand. Shopping was supposed to be a joyful pastime,…
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How to increase brand loyalty: Fashion e-commerce edition
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What is brand loyalty? How can you increase brand loyalty in fashion e-commerce? As fashion designers ourselves, we’d give the following succinct answer: It is the backbone of any successful business. Period. Before, brand loyalty mainly meant that you had to have a good product. Today, this is still the basic rule. However, there are…
