Category: Decrease returns and abandoned carts

AI technology is transforming online shopping at an incredible pace. With Google rolling out a wave of AI-powered tools for Shopping and Search, the fashion industry faces both opportunity and risk. What’s Changing in the Online Shopping Experience? Some of Google’s latest AI shopping tools include: Sounds exciting, right? Now imagine this scenario: A customer…

At a time when the fashion industry is facing both economic pressures and shifting consumer expectations, can you really afford not to provide accurate size recommendations on your website? The Hidden Cost of High Return Rates When 42% of return-related reviews for dresses cite fit issues (via Yotpo), brands can no longer ignore the importance…

Too many fashion businesses make the same costly mistake: they focus solely on design, trends, and aesthetics while ignoring the two key drivers of long-term success in fashion — DATA and FIT. Success doesn’t just come from great designs; it comes from understanding the numbers behind your business and offering a great fit that keeps…

Skirts are a game-changer. In fact, we’ll go as far as admit it:  We can’t imagine our wardrobe without them! Completing your outfit with a gorgeous skirt – whether cute or chic, always leaves a lasting impression. Not if the skirt is the wrong size, though. Here’s a guide to taking skirt measurements so you…

Who doesn’t appreciate a well-fitting jacket? We sure do. And we have a hunch you do, too. Jackets are a staple in anybody’s wardrobe. Despite this, people getting mismatched sizes is a shockingly common occurrence. In this article, we’ll reveal the most effective way to measure a jacket and avoid sizing-related headaches. How to measure…

Puffer jackets (or puffer coats) have skyrocketed in popularity over the past decade. Once early autumn rolls in, retailers stock up on a wide variety of this lightweight, comfy outer layer. Personally, our team adores them. With this adoration, however, comes a word of warning: Much like other outer layers, puffer jackets demand attention if…

Dresses are often the highlight of a woman’s wardrobe. They can also be surprisingly deceptive. Yes, deceptive! Because on paper, finding your dress size seems like a walk in the park. In reality, you must stick to a few important rules when measuring a dress. Wondering how to find your dress size? Read our guide…

In our guides, we’ve already covered jackets and coats. This time, it’s all about a more stylish piece of clothing: The blazer. Chic as they are, blazers come with a significant risk. Even the smallest deviation from the right size makes the wearer look sloppy. Follow our guide on measuring a blazer to avoid frustrations…

Jeans have been a fashion staple for decades. It won’t be an exaggeration to say they’ll always remain iconic and en vogue. However, there’s a darker side to them: jeans are one of the most frequently returned garments. Why? Well, measuring jeans is a bit specific and requires extra attention. Plus, jeans really look awful…