Category: Decrease returns and abandoned carts
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Fit Issues Vary by Brand And Solving Them Is the Key to Reducing Returns
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When it comes to fashion, one truth stands out: fit issues are never the same across all brands. Understanding these differences is essential for reducing returns, improving conversions, and building long-term customer loyalty. During last week’s beta testing with several apparel companies, we uncovered valuable insights into how different brands experience fit challenges, and how…
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What is the silent growth killer in fashion ecommerce?
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Your brand has it all: stunning products, polished photography, sustainable materials, and a marketing strategy that drives traffic. Customers are landing on your website, adding items to their cart… and then abandoning them. Or worse – making a purchase, returning the item, and never coming back. Welcome to the hidden cost of poor fit in…
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Returns Are Killing Your Carbon Goals: Why Fit Is the Missing Link in Sustainable Fashion
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Fashion brands love to tout their carbon-neutral shipping and eco-packaging efforts. These steps are crucial as the industry works toward a more sustainable future. But there’s a blind spot many aren’t talking about: the massive carbon footprint of returns. It’s easy to assume your brand is on the right path if you’ve switched to compostable…
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Is the Future of Fashion Size-Free?
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Can you tell a customer she’s not an XS or S – and still make her feel confident, beautiful, and valued? During my years running fashion shops both offline and online, I’ve had countless conversations that revealed a hidden struggle. Women trying to squeeze into smaller sizes, not because the clothes fit better – but…
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Reducing Waste in the Fashion Industry Starts with Smarter Production – Not Just Recycling
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The fashion industry frequently promotes its commitment to sustainability. But when it comes to real change, are we addressing the root causes – or just the symptoms? While recycling programs and “conscious collections” often dominate headlines, the deeper, more damaging problems often go ignored. At the heart of the issue lies overproduction, poor fit, and…
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Why Standardization in Sizing Isn’t Possible
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When it comes to sizing in fashion, there’s a recurring debate that refuses to go away:“Shouldn’t we just standardize sizing across brands?” While it sounds ideal in theory, the reality is far more complex. As someone who’s spent years building algorithms for size recommendations – particularly for jeans and pants – I’ve seen firsthand why…
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How to Reduce Waste in the Fashion Industry
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The fashion industry is at a turning point. Despite technological progress and rising consumer awareness, many brands continue to rely on outdated systems that lead to poor fit, excess returns, and massive overproduction. If the fashion industry wants to move forward sustainably – and profitably – there are three urgent fixes that cannot wait. 1️⃣…
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What Size Am I? Why Your Size Isn’t Just a Number
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Have you ever sat there, staring at your screen, with a pair of jeans in your cart and a sizing chart pulled up – still wondering, what size am I, really? You’ve measured, compared, even guessed based on past orders, but the uncertainty never quite goes away. You’re not alone. One of the most frustrating…
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Why Sizing Based on Guesswork Is Holding Back Sustainability in Fashion
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I still remember my first design internship like it was yesterday. One day, I asked the Creative Director how they created the brand’s size guide. His answer?“I just figured it out.” That moment stuck with me. Because it meant that sizing decisions – something so crucial to the customer experience – were being made based…
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What Is Bracketing in Online Shopping (And How to Deal With It)
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Bracketing in online shopping is one of the biggest challenges facing online fashion retailers today. It refers to the practice of customers ordering multiple sizes or colors of the same item, trying them on at home, keeping what fits, and returning the rest. While bracketing in online shopping may seem like a harmless or even…