Author: Vesselena Marcheva
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Returns Are Killing Your Carbon Goals: Why Fit Is the Missing Link in Sustainable Fashion
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Fashion brands love to tout their carbon-neutral shipping and eco-packaging efforts. These steps are crucial as the industry works toward a more sustainable future. But there’s a blind spot many aren’t talking about: the massive carbon footprint of returns. It’s easy to assume your brand is on the right path if you’ve switched to compostable…
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Why Women Don’t Want to Be Labeled: The Emotional Cost of Women’s Size in Fashion
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In an era of hyper-personalization – where everything from our playlists to our skincare routines is tailored to our preferences – why does fashion still rely on outdated women’s size charts that do more harm than good? For too long, women’s size has been treated as more than just a number on a label. It’s…
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Deadstock Isn’t Sustainable – It’s a Symptom of a Broken System
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In recent years, deadstock has been rebranded as a symbol of eco-conscious fashion. Designers proudly tout collections made from leftover fabric, promoting them as sustainable alternatives to traditional production methods. But let’s take a closer look: is deadstock really a solution – or just a symptom of deeper problems in the fashion industry? What Is…
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Customer Education: The Missing Piece in Fashion’s Sustainability Puzzle
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The fashion industry talks a lot about sustainability. We hear about recycled fabrics, conscious collections, and carbon offsets. But there’s a major piece of the puzzle that often gets overlooked: customer education. Many brands proudly promote “free returns” as a selling point. But what they don’t advertise is the environmental cost of those returns. From…
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Is the Future of Fashion Size-Free?
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Can you tell a customer she’s not an XS or S – and still make her feel confident, beautiful, and valued? During my years running fashion shops both offline and online, I’ve had countless conversations that revealed a hidden struggle. Women trying to squeeze into smaller sizes, not because the clothes fit better – but…
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Reducing Waste in the Fashion Industry Starts with Smarter Production – Not Just Recycling
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The fashion industry frequently promotes its commitment to sustainability. But when it comes to real change, are we addressing the root causes – or just the symptoms? While recycling programs and “conscious collections” often dominate headlines, the deeper, more damaging problems often go ignored. At the heart of the issue lies overproduction, poor fit, and…
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Why Standardization in Sizing Isn’t Possible
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When it comes to sizing in fashion, there’s a recurring debate that refuses to go away:“Shouldn’t we just standardize sizing across brands?” While it sounds ideal in theory, the reality is far more complex. As someone who’s spent years building algorithms for size recommendations – particularly for jeans and pants – I’ve seen firsthand why…
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How to Reduce Waste in the Fashion Industry
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The fashion industry is at a turning point. Despite technological progress and rising consumer awareness, many brands continue to rely on outdated systems that lead to poor fit, excess returns, and massive overproduction. If the fashion industry wants to move forward sustainably – and profitably – there are three urgent fixes that cannot wait. 1️⃣…
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What Size Am I? Why Your Size Isn’t Just a Number
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Have you ever sat there, staring at your screen, with a pair of jeans in your cart and a sizing chart pulled up – still wondering, what size am I, really? You’ve measured, compared, even guessed based on past orders, but the uncertainty never quite goes away. You’re not alone. One of the most frustrating…
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How the Ostrich Effect Impacts Online Shopping – and What Fashion Brands Can Do About It
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Have you ever delayed opening a credit card bill or ignored that unread email about your health results? If so, you’ve experienced the Ostrich Effect – the psychological tendency to avoid negative information, especially when it triggers stress or anxiety. It’s called that because, like an ostrich, we metaphorically “bury our heads in the sand”…