Author: Vesselena Marcheva
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Stop Losing Customers to Poor Fit – How Fashion and Tech Can Turn Fit Into Your Biggest Growth Engine
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Most fashion brands see fit as a headache: The main reason customers leave? Fit. They don’t feel confident that your brand can help them find the right size – and that makes it difficult to build trust. Instead, they shop only when there’s a discount, order multiple sizes “just in case,” or end up returning…
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3 Smart Moves to Make Fashion Production More Profitable and Sustainable
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In today’s uncertain economy, fashion production costs are rising while customer expectations remain higher than ever.To stay profitable, fashion brands must rethink the way they design, produce, and sell their garments. Here are three smart moves that can help your brand cut costs, reduce waste, and survive the recession: 1️⃣ Get Sizing and Fit Right…
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The Real Risk in Online Fashion Isn’t AI Models or Virtual Try-Ons – It’s Whether the Clothes Actually Fit
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In the fast-evolving world of digital fashion, virtual try-ons and AI-generated models promise an exciting future. They boost customer confidence, showcase creativity, and make shopping interactive. But beneath all the innovation lies a simple truth:If the clothes that arrive don’t fit, all the digital magic disappears. When a garment doesn’t fit as expected, it’s not…
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Why Your Customers Struggle to Find the Right Size – and How a Smart Size Finder Can Fix It
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Shopping online can feel like a struggle when customers aren’t sure which size to choose. But why is it so difficult for them to find the right fit? Because most customers rarely know – or even consider – these crucial factors when trying to figure out the right size: – Product measurements– Fabric elasticity– Intended…
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94% Accurate Fit Finder
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Most fashion brands treat fit as a headache.It clogs customer service.It drives costly returns.It creates hesitation at checkout. So they keep spending: But here’s the truth → new customers are expensive. Losing loyal ones is even worse.And the #1 reason shoppers walk away? 👉 Poor fit. What if instead of chasing customers with discounts……you kept…
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The New Rules of Fashion Retail
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You’re selling clothes like it’s 2015 – and wondering why your acquisition costs are sky-high and your AOV is low. In today’s fashion retail landscape, personalization isn’t optional – it’s everything.Yet too many brands still rely on generic size charts, and then wonder why customers don’t come back. A new era of fashion retail is…
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The Fashion Industry Embracing Innovation Everywhere Except Sizing
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The fashion industry thrives on innovation. From digital fabric printing to AI design assistants to virtual try-ons, new technologies constantly reshape how clothes are designed and marketed. And yet, when it comes to sizing, the fashion industry lags behind. Online shoppers are still left to gamble on fit – a frustrating and costly problem for…
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Just Because You Use Sustainable Fabrics Doesn’t Mean You’re a Sustainable Fashion Brand
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Just because you use eco-friendly fabrics doesn’t automatically make you a sustainable fashion brand. If your customers are constantly returning items due to poor fit, you’re still generating waste – just further down the line. Returns mean more packaging, more transport emissions, and ultimately, more unsold inventory that often ends up in landfill. It’s surprising…
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Top 5 Must-Have Apps for Building a Sustainable Shopify Fashion Store
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The future of e-commerce isn’t just about speed – it’s about smart, personal, and sustainable shopping experiences. For Shopify fashion stores, the days of “more SKUs = more sales” are over. Today’s shoppers expect more than just variety – they want personalized recommendations, size accuracy, and sustainability. And for fashion brands, keeping up isn’t a…
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4 Things Every Fashion Brand Must Master to Make Well-Fitting Clothes
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Let’s talk about what actually makes clothing fit well – because it’s not just about choosing the “right size.” In reality, well-fitting clothes are the result of intentional design decisions made long before a customer clicks “Add to Cart.” From fabric choice to technical execution, creating garments that truly fit takes more than guesswork –…
