Author: Alex
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Size Is the Biggest Dealbreaker in Online Shopping
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When it comes to online fashion, size is often the hidden dealbreaker. Customers may love the design, color, and price of a garment, but if they’re not confident it will fit, the purchase stalls. When sizing uncertainty creeps in, shoppers often: This means you can spend a fortune on advertising and still lose the sale…
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Fashion Brands Marketing Most Overlooked Driver: Sizing
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What if your biggest revenue driver is the one you’re overlooking? Most fashion brands marketing strategies focus heavily on bringing traffic through ads, influencer collaborations, TikTok trends, and seasonal campaigns. These efforts can certainly bring people in, but what if the real revenue driver isn’t about getting more eyes on your products, but ensuring that…
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The Right Fit: A Sustainability Strategy Foundation
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Every fashion brand today is talking about building a sustainability strategy and publishing sustainability reports. From recycled materials to water-saving dyeing processes, these initiatives are crucial, but they often miss a hidden challenge that quietly undermines progress: returns. Fashion companies are investing heavily in AI for personalization, like product recommendations, tailored marketing, curated shopping journeys,…
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Personalized Shopping Experience Starts with the Right Fit
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Are you truly offering a personalized shopping experience if your customers can’t even find the right size? When we talk about a personalized shopping experience, there are two key aspects to consider: Style highly subjective, influenced by personal taste, lifestyle, and trends. Fit more objective, based on body measurements and garment data (with exceptions, such…
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Why Sustainability Reports Must Include the Hidden Impact of Returns
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Fashion brands love to highlight their progress in sustainability. From recycled polyester and organic cotton to water-efficient denim and ethically sourced fabrics, sustainability initiatives are front and center in marketing campaigns. Companies like Gap Inc. and Marks & Spencer have indeed made visible strides toward greener operations. But there’s a glaring blind spot in most…
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Fit Issues Vary by Brand And Solving Them Is the Key to Reducing Returns
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When it comes to fashion, one truth stands out: fit issues are never the same across all brands. Understanding these differences is essential for reducing returns, improving conversions, and building long-term customer loyalty. During last week’s beta testing with several apparel companies, we uncovered valuable insights into how different brands experience fit challenges, and how…
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Fashion Marketing: Brands Don’t Need More Hype, But More Loyal Customers
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In the world of fashion, it’s easy to assume that success comes from hype, glossy visuals, and viral moments. But if you take a closer look at how brands actually grow, a different truth emerges: what matters most isn’t going viral – it is building loyal customers. I’ve seen this play out repeatedly, especially with…
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Apparel retailers trying to solve the returns problem on the wrong end of the process.
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I am fascinated with processes. Not just business processes, but processes in general. As an engineer, and a one working in “AI” I have learned to consider the various perspectives of a phenomenon. I admit fashion was not my forte, and I’m still early in this show, but Vessie, who has been designing and selling…