Author: Alex

Retention is the new growth strategy. And truthfully, it always has been. In an industry where transparency is rare and customer trust is fragile, building long-term relationships isn’t easy. But it’s essential. Over the past few years, the cost of customer acquisition has skyrocketed – and worse, it has become unpredictable. Paid ads don’t deliver…

When it comes to fashion, few things matter more than clothes that fit. Think about your favourite pieces – the ones you keep wearing even after the fabric has softened, even when the trend has passed. They’re comfortable, familiar, and feel almost like a second skin. We all have those timeless items: That’s the power…

In today’s market, being recognized as a sustainable fashion brand requires more than just a label – it demands transparency, accountability, and measurable action. A truly sustainable fashion brand takes responsibility for its environmental and social impact at every stage of the product lifecycle – from design and material sourcing to manufacturing, distribution, usage, and…

When it comes to online fashion, size is often the hidden dealbreaker. Customers may love the design, color, and price of a garment, but if they’re not confident it will fit, the purchase stalls. When sizing uncertainty creeps in, shoppers often: This means you can spend a fortune on advertising and still lose the sale…

What if your biggest revenue driver is the one you’re overlooking? Most fashion brands marketing strategies focus heavily on bringing traffic through ads, influencer collaborations, TikTok trends, and seasonal campaigns. These efforts can certainly bring people in, but what if the real revenue driver isn’t about getting more eyes on your products, but ensuring that…

Every fashion brand today is talking about building a sustainability strategy and publishing sustainability reports. From recycled materials to water-saving dyeing processes, these initiatives are crucial, but they often miss a hidden challenge that quietly undermines progress: returns. Fashion companies are investing heavily in AI for personalization, like product recommendations, tailored marketing, curated shopping journeys,…

Are you truly offering a personalized shopping experience if your customers can’t even find the right size? When we talk about a personalized shopping experience, there are two key aspects to consider: Style highly subjective, influenced by personal taste, lifestyle, and trends. Fit more objective, based on body measurements and garment data (with exceptions, such…

Fashion brands love to highlight their progress in sustainability. From recycled polyester and organic cotton to water-efficient denim and ethically sourced fabrics, sustainability initiatives are front and center in marketing campaigns. Companies like Gap Inc. and Marks & Spencer have indeed made visible strides toward greener operations. But there’s a glaring blind spot in most…

In the world of fashion, it’s easy to assume that success comes from hype, glossy visuals, and viral moments. But if you take a closer look at how brands actually grow, a different truth emerges: what matters most isn’t going viral – it is building loyal customers. I’ve seen this play out repeatedly, especially with…