Author: Alex

Your ecommerce return rates might be quietly inflating your losses, even if your marketing strategy is skyrocketing your sales. Why? Because in the rush to celebrate gross, instantly visible metrics, like: we rarely account for what comes after: the silent weight of returns. Essentially, you are likely leaking potential profits. As Jonny Longden notes, “The…

The global fashion eCommerce industry accumulates an estimated $218 billion cost of returns every year. Yet most brands still lack a clear, data-driven strategy to tackle this growing problem. You’ve meticulously crafted your marketing campaigns – refining every message, optimizing every channel, tracking every conversion. Year after year, sales climb. But so do returns. And…

In today’s hypercompetitive retail landscape, customer retention is just as important, if not more, than customer acquisition. For fashion brands, every abandoned cart, return, or negative review is often the symptom of something deeper: a poor shopping experience caused by fixable mistakes. In retail customer loyalty isn’t built solely on trend or price. It comes…

“Buy Now, Pay Later” (BNPL) has always been marketed as a tool for conversion. But at what cost? As Nicholas Mazzei once put it: “Klarna has been a dead business model from the start. And it has never made sense to me why retail businesses would work with them, because the costs are very high…

I once asked a friend why she returned 26 out of 27 items from a recent online order. Her answer was simple: “None of them fit.” She wasn’t trying to be wasteful. She just wanted something that worked for her body. But a failed fit leads to so many costs: We often talk about sustainable…

Fashion has always been a reflection of mastery – craftsmanship, authenticity, and timeless design. But somewhere along the way, many brands lost the connection. When clothing fit feels off and quality slips, the dream begins to fracture. A customer returns a pair of trousers because they just didn’t fit right. Customer support tags it as…

In fashion, one of the biggest challenges is defining your audience. For many brand owners and marketers, the default approach is to create a niche defined by demographic characteristics like age, interests, and behaviour. While this is helpful, it’s only part of the picture. A truly effective fashion marketing strategy requires going deeper – it…

Retention is the new growth strategy. And truthfully, it always has been. In an industry where transparency is rare and customer trust is fragile, building long-term relationships isn’t easy. But it’s essential. Over the past few years, the cost of customer acquisition has skyrocketed – and worse, it has become unpredictable. Paid ads don’t deliver…

When it comes to fashion, few things matter more than clothes that fit. Think about your favourite pieces – the ones you keep wearing even after the fabric has softened, even when the trend has passed. They’re comfortable, familiar, and feel almost like a second skin. We all have those timeless items: That’s the power…

In today’s market, being recognized as a sustainable fashion brand requires more than just a label – it demands transparency, accountability, and measurable action. A truly sustainable fashion brand takes responsibility for its environmental and social impact at every stage of the product lifecycle – from design and material sourcing to manufacturing, distribution, usage, and…